NYC Care public awareness campaign consists of a combination of culturally responsive and multilingual advertisements, media partnerships, marketing strategies and earned media opportunities to reach those eligible for NYC Care in the five boroughs as we continue to face the challenges of the COVID-19 pandemic.
NYC Health + Hospital, in conjunction with the Mayor Office’s Creative Council, partnered probono with health advertisement agency Area 23 to develop the insightful creative concepts of the campaign that describes NYC Care as “the key to the City’s health care” services and urges New Yorkers to “unlock” their right to guaranteed health care with dignity and respect. Additionally, NYC Health + Hospitals worked with illustration artists Julia Rothman, Helena Sbeghen and Ricardo Pirecco to create the background images of the campaign ads. You can learn more about the artists here.
Sample of the campaign multilingual ads
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